Senior Brand Strategist & Marketing Operations Lead

Cătălin Preda

I help organizations build coherent brands and streamlined marketing systems that deliver measurable growth.

View Expertise

01 — My Philosophy

Marketing is 50% Strategy, 50% Architecture.

In over 10 years of managing national campaigns and complex budgets, I've learned that great ideas often fail due to poor execution.

I don't just deliver "campaigns." I build the Marketing Operating System your business needs. I align your brand narrative with digital performance and back it up with a rigorous operational workflow. The result? Clarity, speed, and ROI.

02 — Engagement Model

Flexible Leadership.
Adapted to Your Reality.

Every business has a different setup. I integrate seamlessly into yours:

Option A: I Lead Your Team

If you already have an internal marketing department, I act as your Fractional Marketing Director. I provide the strategy, set the KPIs, and manage your employees/juniors to ensure they deliver at their best potential.

Option B: I Deploy My Team

If you don't have the internal resources, I bring my own trusted network of specialists (media buyers, developers, creatives, production crews). I assemble the squad, manage the deliverables, and you get a turnkey solution without the HR headaches.

03 — Core Expertise

Services

Brand Strategy & 360° Communication

Building the foundation. I ensure your brand speaks with one voice across all touchpoints.

Brand positioning
Integrated Communication Plans (ATL, BTL, Digital)
Creative Direction oversight

Outcome

A consistent brand presence that builds trust and market authority.

Digital Performance & Content Architecture

Translating business goals into digital tactics.

Audience segmentation
Media Planning oversight
Content Flow optimization
Visual Production supervision

Outcome

Data-driven campaigns that convert awareness into revenue.

Operational Efficiency & Process Design

Eliminating the chaos to make room for growth.

Vendor Management (Agency/Freelancer coordination)
Workflow Automation
Project Management System implementation (Monday/Notion)

Outcome

Reduced operational costs and faster time-to-market.

04 — Experience & Track Record

A Decade of High-Stakes Delivery

Strategic Account Director

People of New Moon (GRF+ Group) • 2021 – 2024

Scale: Orchestrated large-scale 360° campaigns (TVC, Digital, In-Store, CSR) for top-tier clients in FMCG, Retail, and Tech.
Leadership: Managed cross-functional teams of 20+ people (strategists, creatives, external vendors) and oversaw complex budget allocations.
Impact: Delivered year-over-year growth for key accounts by aligning creative output with strict business KPIs.

Strategic Communication Lead

Public Sector & EU Funds • 2018 – Present (Project-based)

Rigor: Managed mandatory communication and visibility for EU-funded projects (POR 2014-2020 / 2021-2027), ensuring 100% compliance with audit requirements.
Precision: Coordinated political communication campaigns, handling sensitive crisis management, voter segmentation, and digital mobilization under high pressure.

Independent Consultant

Fractional Head of Marketing • Present

Acting as a strategic partner for SMEs, helping founders transition from "doing everything" to managing a scalable marketing system.

Let's streamline your marketing.

Whether you need a strategy overhaul or an operational reset, I am ready to step in.

contact@catalinpreda.ro linkedin.com/in/catalin-preda +40 741 045 515

Get in Touch

Cătălin Preda

Marketing is 50% Strategy, 50% Architecture.

Flexible Leadership.Adapted to Your Reality.

Services

Brand Strategy & 360° Communication

Digital Performance & Content Architecture

Operational Efficiency & Process Design

A Decade of High-Stakes Delivery

Let's streamline your marketing.

Flexible Leadership.
Adapted to Your Reality.