Strategic Project Director & Client Lead

Cătălin Preda

I absorb the pressure of execution and client management. I direct budgets, cross-functional teams, and major accounts to deliver complex marketing & communication initiatives.

Currently accepting new projects (Project-Based or Monthly Retainer).

View Case Studies

01 — Engagement & Expertise

Services & Operational Focus

I partner primarily with two types of organizations:

For Advertising Agencies

Assuming leadership of major accounts (Client Lead), directing high-stakes pitches, managing overarching budgets, and aligning internal creative teams with client expectations.

For Brands & Tech Companies

End-to-end project management for specific MarCom/Digital initiatives and the strategic enhancement of digital products.

Engagement Model: Flexible and tailored to your operational needs: Project-Based (for campaigns with defined scopes and deadlines) or Monthly Retainer (for ongoing management and continuous client service).

02 — Track Record

Case Studies & Results

01. Revenue Diversification (B2B Affiliate)

€75,000 in Supplementary Revenue

Challenge

Transitioning from passive income generation to the proactive monetization of digital assets.

Action

Pitched, sold, and directed the execution of custom campaigns for B2B partners.

Result

Generated €75,000 in supplementary revenue within 5 months through end-to-end project orchestration.

02. Budget Optimization (Retail Sector)

+15% Increase in Conversion Rate

Challenge

High advertising expenditure paired with declining ROI and unclear attribution.

Action

Conducted a rigorous data audit, eliminated underperforming channels, and reallocated budgets toward high-intent audiences.

Result

Achieved a +15% increase in Conversion Rate within 3 months, strictly utilizing existing budget parameters.

03. Audience Growth (Political Campaign / Public Sector)

+30% Growth in Awareness

Challenge

Strict budgetary limitations combined with immense pressure for immediate visibility.

Action

Enforced rigorous resource management and strategically aligned external vendors and creative teams.

Result

Delivered a +30% growth in awareness across target demographics, within compliance constraints.

03 — Social Proof

What Partners Say

"Cătălin possesses a rare ability to maintain focus on the overarching business goal while addressing immediate operational needs. He resolves issues dynamically and adapts his communication flawlessly – he has the diplomacy required to negotiate with a CEO and the clarity needed to direct a technical execution team."

Mihai Chihaia

CRO, dvloper.io

"Cătălin is the kind of professional who takes absolute ownership of a project. He has the ability to align creative teams with strict client KPIs, while protecting the P&L. When Cătălin led a campaign, I knew the budget was secure, the operational workflow was flawless, and the client was in the best possible hands."

Mădălina Turbatu

Business Director, People of New Moon

04 — Core Capabilities

Areas of Expertise

Cross-Functional Leadership

Directing diverse teams of 25+ specialists (creatives, strategists, and developers) using tact & diplomacy.

B2B Account Growth

Pitching, upselling, and cultivating long-term, high-value client relationships.

P&L & Budgeting

Negotiating and managing annual project budgets of up to €500k, rigorously protecting profit margins.

Optimization & AI

Leveraging project management ecosystems (Monday, Clickup) and GenAI tools to eliminate administrative friction and accelerate delivery speed.

End-to-End Project Delivery

Orchestrating the full lifecycle of complex initiatives: digital product launches, brand ecosystems, multi-channel corporate programs.

05 — Experience & Track Record

A Decade of High-Stakes Delivery

Strategic Account Director

People of New Moon (GRF+ Group) • 2021 – 2024

Scale: Orchestrated large-scale 360° campaigns (TVC, Digital, In-Store, CSR) for top-tier clients in FMCG, Retail, and Tech.
Leadership: Managed cross-functional teams of 20+ people (strategists, creatives, external vendors) and oversaw complex budget allocations.
Impact: Delivered year-over-year growth for key accounts by aligning creative output with strict business KPIs.

Strategic Communication Lead

Public Sector & EU Funds • 2018 – Present (Project-based)

Rigor: Managed mandatory communication and visibility for EU-funded projects (POR 2014-2020 / 2021-2027), ensuring 100% compliance with audit requirements.
Precision: Coordinated political communication campaigns, handling sensitive crisis management, voter segmentation, and digital mobilization under high pressure.

Independent Consultant

Fractional Head of Marketing • Present

Acting as a strategic partner for SMEs, helping founders transition from "doing everything" to managing a scalable marketing system.

Cătălin Preda

Services & Operational Focus

Case Studies & Results

What Partners Say

Areas of Expertise

A Decade of High-Stakes Delivery

Let's streamline your marketing.